Attracting the Customer to You: Marketing and Advertising

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Along with hard sales, like cold calling, marketing and advertising are also valuable ways to bring in new leads.

Along with hard sales, like cold calling, marketing and advertising are also valuable ways to bring in new leads. This can include paid ads, through digital platforms like Facebook, Google, and various other ad networks. It can also include more organic marketing channels, like content marketing and organic social media presence.

Your ads and marketing materials can fit all throughout your sales funnel. From the upper funnel — focused on building awareness among people who don’t know your brand exists, and might not even know they have the problem you can solve — to the lower end, where the point of sale happens, a good strategy follows customers throughout the buyer’s journey.

Social media followers, readers of your blog, people who find you in a Google search, and people who see your display ads pop up, can all be valuable leads. If your marketing strategy is sound, you can speak directly to precisely the kind of person you’re trying to sell to.

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