The consumer is the lifeblood of any business. You can have everything together — a solid business plan, great talent, starting capital — but you won’t get far without customers.
Along with hard sales, like cold calling, marketing and advertising are also valuable ways to bring in new leads.
A lot of people really hate cold calling, even cold emailing. But the truth of the matter is that these channels can both be very, very effective for connecting with potential customers.