Reaching Out Proactively: The Art of Cold Outreach

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A lot of people really hate cold calling, even cold emailing. But the truth of the matter is that these channels can both be very, very effective for connecting with potential customers.

A lot of people really hate cold calling, even cold emailing. But the truth of the matter is that these channels can both be very, very effective for connecting with potential customers.

The worst thing that can happen is a “no.” That’s all. You’re not taking that much time out of anyone’s day, particularly for B2B sales. Businesses field all kinds of calls from all kinds of people. And yes, cold calling can, and does, bring in new leads and get them engaged with your brand.

Cold emailing is another effective tactic you can use. You do have to be careful sometimes, due to regulations like the CAN-SPAM act. Ideally, you should source email addresses either from publicly available information, or from online forms inviting people to submit their contact information voluntarily.

If you can’t find someone’s email address directly, you can sometimes extrapolate it based on how the company they work for formats their email addresses.

Of course, to make cold outreach work, you need a good initial pitch. It needs to be compelling, yet concise. A great call script or email template can make or break your cold outreach efforts.

But cold outreach is a great way to connect with quality leads. It’s a volume game, and most people will say no. But, what matters is the people that say yes.

A 10% conversion rate that drives six figures in revenue is well worth the time spent with that other 90%.

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